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Email marketing is the proven side-kick of marketing automation for small businesses.

Time and again, email marketing has shown itself as one of the most powerful automation tools for growing a business. It’s a proven source of customer acquisition, retention, and conversion.

After all, email remains one of the most obsessively checked, trusted, and direct lines of communication we use today.

It’s cost effective

  • For every $1 you spend on email marketing, the average return is $32
  • 61% of consumers enjoy receiving promotional emails weekly. 38% even want more frequent emails
  • 72% of consumers prefer email as their source of business communication, including millennials

In order for your small business to compete against the “big guys” you need to stay lean in your spending and high in your conversions. With amazing returns, email marketing is just the ticket…

It builds lasting relationships

People do business with those they like and trust, and in today’s world that trust is built off of digital communication. This is why email marketing is the conversation starter, relationship builder, and sales closer for any small business.

Email marketing is also important for a contact to understand who you are as a business. That way they can connect with you and your business on a deeper level.

Without strong email marketing, you’re left with lack-luster contact interactions and no way of building a lasting relationship. So when that prospect is ready to buy in 6 months from now, you will be long forgotten.

Successful email marketing allows for trust to be cultivated and a lasting customer base to be built.

Text Messages (SMS) are also an additional source of connection. These too can have automations for reaching out or opting in.

It’s measurable and therefore can be optimized

For us nerdy statistic types, email marketing is an experimenter’s dream! With all of the open rates, click through rates, and conversion data, experimentation is a key part of optimizing your email marketing to be effective and memorable.

It allows you to own your own contacts and content

Social media platforms are a great place to communicate with your audience. However, due to the changing algorithms on these platforms, your control over who sees your content can disappear in a heartbeat. Not to mention, these companies may actually own the content you produce on their platform.

The best solution to fight changing social media algorithms is to have and utilize your email list. Your emails and the contacts you email can’t be taken away by another company’s changing whims.